Revamp Your Blog Content Strategy With One Simple Hack

Everywhere tells you that you need a blog content strategy for your social media, blogging, and business. However, no one tells you that there is a chronological order you should create those strategies in. While some of it is straight forward, some things are learned with time. I’m going to put you up on game for how to develop a content strategy that’s taken me years of blogging to learn.

The One Simple Blog Content Strategy Hack That Changed My Blog Forever

6 Minute Read

Let me position this by saying what I’m about to tell you is less of a hack and more of an application of logical strategy. When you try to be all things to all people, you fail. When you try to do everything at once, you fail. Focusing on the aesthetics of things without regard to the consumer’s experience, you fail!

The only way experience true growth in today’s market is to work backwards. Someone asked the question on Instagram, “if you had $20,000 for your business, how would you use it?” and this got me thinking. What would I do with that money? Would I spend it on marketing, physical products, paid blogging tools? Asking myself those questions then sent me down a spiral. Because what if I did pay for marketing and got an influx of viewers, what would I want them to do that would make me money? It wasn’t to consume all my Amazon suggestions, and it wasn’t to increase my ad revenue. So what was it?!

When creating a blog content strategy, you truly have to think from the end point and use that to begin content writing. I didn’t have many useful blog posts, brand collaborations, or downloadable resources. I had spent so much time focusing on gaining traffic, I didn’t think of how I’d sustain them.

Create a blog post template

If you are anything like I was without valuable content for viewers to consume, start with a blog post template. It is a lot easier to produce content when you have a standard format to follow. If you’re looking for tips on how to create content for a blog, try these:

• When you have an idea, create an outline of your key points.
• Lay out keywords you want to use in your posts. It should take just a few hours per task a week to complete. This will reduce burnout or spending whole days on one post, if it is broken out by task.
• Maybe Thursdays are for topic and keyword research, Saturdays for editing and finding images, and Sundays are for writing and scheduling. Make it a cadence that works with your life schedule.

Here are 5 questions to ask yourself (in order) to determine your blog content strategy:

1. If I had 5,000 viewers today, what content would I want them to see?
2. If I had 10,000 viewers tomorrow, how would that make this profitable?
3. If I had $1,000 to invest in my blog, what could I spend it on?
4. How do I want to interact with consumers? Comments, social media, seminars, etc.
5. What content do I have that I could pitch to a brand today?

Customer Journey Map

The concept I’m describing is very similar to customer journey mapping, and that’s the game changer/hack! Using your desired outcome create a blog content strategy of how to achieve it. BloggingWizard has a detailed guide on designing customer journey maps by revenue streams. The same concepts can be applied here, except if you aren’t selling anything it’s more of a user journey map.

User Journey Map

One thing I’ve learned in my niche is that I would rather my revenue streams be companies than consumers. What this means is regardless of how much sales I actually influence, I make my money through brand deals. Yes, they’re paying me with the intent that others will want to purchase, but regardless I’ve been compensated by the brand or business. So my goals revolve around diversified revenue streams.

For me, for example, my end points are digital content sales, affiliate/sponsored marketing, and traffic. All of these things make me money, but only one of them require people to reach in their purses. As an information and resource based business, I don’t want 100% salesy content. That would turn me off as a consumer, and many others. So these blog strategies works for me.

SEO, as we know, is one of the most influential tools and strategies in blogging. But all the SEO and social media growth in the world is useless if you don’t have your why together. It’s all useless if you don’t have your consumer journey mapped out.

Deep Dive on Mapping

The 5 questions mentioned above are a starting point for you to assess whether your website is serving your desired purpose. But for a more in depth diver of whether your website is serving your audience’s purposes, do this.

1. Define the purpose: Determine the objective of creating your user map. It could be to improve user experience, identify pain points, optimize conversions, or enhance customer satisfaction.
2. Identify user personas: Utilize market research, user data, or customer segmentation. Personas represent different types of users or customers who interact with your product or service. Identify age, gender, etc.
3. Outline the stages: Identify the key stages or touchpoints of the user journey. This may include stages like awareness, research, consideration, purchase, onboarding, usage, and support.
4. Capture user actions: Map out the specific actions or tasks that users perform at each stage. This helps identify user behaviors, motivations, and needs.
5. Create the user map: Visualize the user journey by creating a user map. This can be in the form of a flowchart, diagram, or storyboard, illustrating the stages, actions, touchpoints, emotions, and pain points. Use visuals, icons, and colors to make it easier to understand and communicate.
6. Analyze and iterate: Analyze the user map to identify patterns, gaps, and opportunities for improvement. Use the insights gained to refine your product, service, or user experience. Iterate the user map as needed based on ongoing user feedback and changes in your business.

User mapping provides a holistic view of the user experience, allowing you to identify pain points, prioritize improvements, and deliver more personalized and satisfying experiences. It helps align with user needs.

Takeaways

So spend some time (whether today, tomorrow, or next weekend) doing a full blog audit and upgrading your blogging content strategies. Answer the questions we just went over. If your site and your answers don’t align, go page by page making adjustments. And if you struggle to answer any of these questions, slow down! Focus less on your growth strategy and maybe do a social media detox. Don’t post anything until you get clear about your purpose and messaging. Content marketing will come much easier with having great content. Without having your site, page, or whatever platform you want to grow in order, your efforts are meaningless.

Hope this article helps your blog content strategy! ♡