How to use Tailwind Tribes to boost repins
So you’ve read all about how to and why to use Tailwind in my post How to use Tailwind to grow your blog, but you need more! You’re scheduling pins and circulating fresh content on your boards. But now you’ve heard about tribes and want to see what it’s all about? You’ve come to the right place! Here, I will show you just how to use this tool to grow your audience and increase your repins.
Haven’t started your blog yet? Check out my super simple steps to get you up and running.
WHAT IS TAILWIND?
Tailwind is an online scheduling, analytics, and marketing tool for both Pinterest and Instagram. The tool has quickly become a popular for most successful bloggers due to its automation nature. Find out how to use Tailwind tribes to increase repins and, ultimately, traffic for bloggers by finishing this article.
There are many features of Tailwind that make marketing your blog much easier and more manageable:
- Board lists make scheduling a quick and easy task
- Tailwind determines when your audience is most engaged so you can optimize when to share new posts
- The Smartloop features keep your content cycling online without having to revisit
- Tailwind’s Tribes allows faster Pinterest growth through collaborating with other members in your specific niche or interest
WHAT ARE TAILWIND TRIBES
Tailwind’s Tribes are very similar to Pinterest group boards. You can choose tribes that address each sub-category of your niche. For example, I am in a cleaning tribe, a mom boss tribe, a pregnancy tribe, etc. The primary difference between group boards and tribes is the analytics! You can see how and by whom your content is being shared. SCORE! The fact that others are also seeing this information makes it more likely for them to reciprocate your content. DOUBLE SCORE!!
With Tailwind’s Tribes, you join collaborative membership groups where you add pins and reshare pins from others in a similar niche.
Another way they differ from Pinterest groups is that members are required to reshare content (it’s actually tracked by the admin), which means you get more engagement and reshares. You can find some really specific niche groups, which help you get your content in front of the right audience. An added benefit is that people can share your content to their group boards, not just their individual board audiences.
HOW TO INCREASE REPINS WITH TRIBES
Anybody with a free trial or paid membership account can use Tailwind’s Tribes. With the free trial and Plus Plan, you can participate in up to 5 Tribes with 30 submissions a month. There is an option to increase this number.
You are not limited by your niche or business. There are thousands of Tribes that cover different interests. If you don’t find one that fits your needs you have the option to create your own and invite your network.
HOW DO I FIND AND JOIN TRIBES
After you sign up for a free trial or paid membership you can discover new Tribes. In the left hand of your Tailwind dashboard (under your Weekly Summary) select the Tribes tab. From here you can either “Find a Tribe” or “Create a New Tribe”. I recommend joining other Tribes before started your own.
Some Tribes allow you to join immediately and others require that you request to join. I suggest joining the open tribes since you can get started immediately and they’ll usually have more members. You will also see information about the Tribe such as its activity score, member population, tags, and Tribe rules. Activity score is a big deal because if it is already low in a group that decreases the likelihood of your content to be shared as a new member. I recommend previewing the rules and tags before joining to determine whether the Tribe is a good fit for you or not.
When you are accepted in a Tribe it will appear in “Your Tribes”. If you’ve joined several they can be accessed in the dropdown menu.
HOW DO I SHARE TO TRIBES?
There are a couple of ways to share to Tribes and let me start by saying the easiest most efficient way is on a laptop. You can share directly from Pinterest, on your phone, which is the second best way.
1 – Browser Extension
Using the browser extension you can share directly from websites. For example, if you publish a new post you can visit the page and there will be a tailwind icon hovering over your pinnacle image. There will also be a button to the left of the url bar (in Safari on Mac). Utilize either of these options to schedule a post or save it to drafts. The nice thing about the extension is it allows you to schedule to your boards AND tribes simultaneously.
2 – Save to drafts
There is an option to save a pin to drafts both in browser and in app. When you upload a pin to Tailwind, it saves to your Drafts section. From there, you can input the description and web address the pin goes to and upload it to your Tribes from the “Add to Tribes” button under your pin description. It is a good idea to keep a copy of all your top pins in Drafts to continue to cycle them every couple of months.
HOW DO I RESHARE FROM TAILWIND’S TRIBES
If you share your content with Tailwind’s Tribes it’s a requirement (and common courtesy) to share other members’ pins. Considering you should have selected niched groups, you shouldn’t have any problems finding relevant content to share with your audience. This is helpful if you’re struggling to find pins (other than your own) to schedule.
Sharing and scheduling from Tribes are done the same as scheduling your pins to your Tailwind queue. Simply choose the board(s) you want to add the pin to and press “add to queue”.
In your Tribe dropdown menu or in the individual Tribe’s member list you can see your pin/reshare ratio. Use this to guide your participation so you stick with the group rules.
UNDERSTANDING YOUR TRIBE ANALYTICS
If you’ve been sharing to Tailwind’s Tribes for more than 30 days you’re probably wondering if it’s making any difference for your marketing strategy. Tailwind collects data and compiles it in several ways so bloggers can understand the impact of each Tribe.
- Tribe Overview and Your Results: Located in the dashboard of each individual Tribe. “Tribe Overview” lets you know how many reshares and repins the group has received in its lifetime. “Your Results” is specific to your pins and lets you know what the Tribe’s done for you since you joined. You can see numbers for reshares, repins and reach.
- Sharing Activity: Your sharing activity is the analytics for each individual pin you share to Tribes. When someone reshares from Tribes a red notification appears by your pin in that tribe. If you select it, a window will open with information about who shared it. Whether it’s scheduled or published, the number of repins received as a result, potential impressions, and the board it was pinned to.
- Tailwind’s Tribe Digest: Each week Tailwind sends out an email called Tribes Weekly Digest. In it, you’ll find analytics for the pins you shared that weed as well as overall stats about the group. You’re automatically signed up for these emails unless you opt-out.
- Insights: The Insights section of your Tribes dashboard is new and still in Beta testing. In this report, you will find lifetime analytics since you joined tribes (see mine below), Tribes activity results and weekly highlights. This is very similar to the Tribes Weekly Digest email but a lot easy to read in my opinion.
Have you already started using Tailwind to grow your blog? What successes and maybe even failures have you seen with this tool?
